A watch is an essential accomplice for most of the people. It is a need of every wrist, irrespective of gender or age. The basic function of a watch is to display time but the modern watches of today are far different from those in the past. With time, watches went through great advances. Till 1970s, analogue watches were in vogue. But then, a new kind of watch was introduced, which was called a digital watch. It did not have a dial, and time was simply displayed on the screen in numbers.
With the passage of time, this useful accessory became a thing of fashion. People started looking for style and elegance in them. They became brand conscious. In fact, brand became the main concern while buying watches. Cartier, Rolex, Seiko and Breil are some of the top brands in designer watches. Among them, Breil, which is an Italian brand, is known for its sleek designs and quality.
On Swiss Italian border, a timepiece manufacturer, Innocente Binda, was established since 1906. He then thought of blending the Swiss expertise with the Italian aesthetics which was unmatched. Thus, Breil watches were created and have been in the market since 1937. They are manufactured in a variety of designs for both males and females. But, their present unmatched quality and elegance was achieved when the two grandsons of Innocente Binda joined the company in 1995.
Styling of Breil is unique, and in just last six years, its sales sky rocketed, leaving behind the most fashionable brands like Gucci and Cartier. Breil became the symbol of class and sophistication as it was advertised by international top models. The slogan of Breil Watches is, “take everything from me except my Breil”.
Since their inception, Breil has been the sole brand of glamour watches having true Italian character. They depict perfect designs and give high quality beautiful models in seductive collection. Another feature is their unisex, that is, it can be worn by males and females both. Top models were shown wearing oversize watches, which were thought to be men stuff before that.
Breil is one of the most stylish and quality conscious company, having the definite Italian style of large thickset jewellery and watches. They became the most popular brand, which was made possible by their outrageous advertising campaign. These advertisements showed sensual models wearing it and saying “do not touch my Breil”.
Breil has now become an international brand, opening its outlets in the UK and the US markets. So now, it enjoys a unique position in Italian as well as international markets.
It has come a long way since its beginning and underwent a lot of improvement from being produced in a small shop at the border of Switzerland and Italy to its present position of international fame. It has achieved the status of elegance and class by the hard work of its owners and their fashion acumen. In the current market, Breil is competing with D & G and Seiko; however, when we compare Breil with these companies in terms of variety, sophistication and price, we do not find any match.